As a whole, display design divided into commercial display and art display, the former purpose is profit and economy effectiveness, the later is spread culture and spiritual civilization. Both include many types respectively, especially rich in content. Commercial display main happen those profit environmental space such as commercial expo、mall、shop、supermarket. These display space for design is required to master social consumer frontier, take the spread of commercial product and traffic demand of visitors into consideration, intensify the display mode of commercial product, in virtue of exhibit tool、light、color, build environmental atmosphere for promoting sale. Commercial display design main include commercial space the whole plan design、door surface image design、indication guide design、advertisement poster design、commercial product display design、booth design、showcase and so on.
Taking commercial space the whole plan design as example, it should reach reasonable of space layout, distinct in display orderliness, unblocked in traffic route, strongly sense of visual permeation, which bring sense of comfortable and kind to motivate consumption desire of visitors. Commercial exhibit design need based on these factors such as display feature for special space, size, economical ability of investors, geographical position and service object. Choosing suitable material and structural construction technics, meanwhile, take this problem like fireproof、shockproof、dampproof and guard against theft into consideration. For instance, in commercial display, display rack should based on dismantle、assemble、convenient in tools installed and low-cost in price.
