In essence, exhibition design refer to visual art design of all exhibit and display, and main commercial sale space and service space such as all kinds of mall restaurant and hotel. The design work such as the planning for inside and outside environment and beautify also include commodity inside and all kinds of display of sales product, which play important role in display commodity and its function to promote consuming and leading consume and the effect of form of life. As the development of science and technology, the trend of globe economic improve continuously.

In this economic trend, exhibition industry have received long-term development and show new features. In modern exhibition design, exhibition design is based on humanize design. People as main part visit and understand display content, therefore, it also is as the most important research object since century, sociologist and psychological know about visitor’s thinking. In exhibition display design, environment behavior make many research achievement and put it into use, for instance, many display venue aboard attach great importance to design for visited environment of visiting route and lighting. Most display venue setup no hinder equipment, besides, there are playroom for child. Not only have consider they design of display space room, but also consider design of all kinds of service assistant place for public.

In this information period, science and technology combined with art presenting more kind. Making exhibition information pass on visitors more effectively, and profit from them. Designer is asked to create a comfortable and practical visiting environment for visitors, to satisfy visitor’s information  and physiology need as soon as possible. The interactive of exhibition design are accordance with transmission ideal of modern information, also transfer visitor’s activity, and improve interest, at the same time, visitors experience actively instead of joining unwillingly, they are to be master of exploring world mystery rather than onlooker. The interactive of display express designer’s human feelings to visitors.